The J.M. Smucker Company announces the official launch of the “Mealtime Movement,” an online resource empowering families to see mealtime as an opportunity to connect in a world full of distractions. The goal of Mealtime Movement is to bring back the family meal by helping parents and kids overcome some common roadblocks standing in the way of eating together. Through this initiative, Mealtime Movement is encouraging families everywhere to take part in a family meal and share their experiences using the hashtag #ThisIsMealtime.
In a survey of U.S. parents conducted by Toluna, 82 percent said that eating meals together allows them to bond with their family; however, 44 percent admit busy schedules prevent their family from having dinner together. Perhaps unsurprisingly, more than half (57 percent) of parents also noted that even when eating meals together, some family members are distracted by technology.
Survey findings also include:
- 43 percent of parents say they have fewer family meals now than they did five years ago
- 4 in 5 (81 percent) of parents love when their family shares a meal together
- 76 percent of parents say they learn a lot from their kids over meals
To help support the national movement of family togetherness, MealtimeMovement.com offers family-forward ideas to bring the household together over a meal. The online destination delivers conversation starters, personal stories, and expert tips where families everywhere can find inspiration to take back the power of their mealtime.
To demonstrate this impact, The J.M. Smucker Company partnered with SoulPancake to conduct a social experiment bringing three real families to the table to ask “what really matters to you?” The video, “What Actually Feeds a Family,” demonstrates the desire for deeper connections and reveals the positive effect device-free, quality time together has on family bonding.
“With the launch of Mealtime Movement, our hope is to help bring families together to share memorable meals and moments,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “We understand that conversations over food help form connections and this heartwarming video clearly illustrates the types of connections that can be formed by coming together over mealtime.”
Families are encouraged to join in on the #ThisIsMealtime social campaign and share their own personal stories and solutions for feeding relationships—be it around the family dinner table or found in other small moments throughout the day.